Coloring outside the lines of creativity
Coloring outside the lines of creativity
B|Society is a people-powered distribution network for the craft beer industry connecting beer enthusiasts to breweries and fellow traders who have the beers that they crave.
Role: Holistic Brand Identity including Logo, Visual Design System, Iconography, and UX/UI design for app.
Flat logo design with a multi-color gradient intended as a nod to the main ingredients of craft beer: barley, yeast, water, and hops. The beer bottle imagery within the logo visually communicates with the bold ‘Society’ font treatment.
The task was to design an app that would allow the craft beer industry to connect beer enthusiasts to breweries and fellow traders who have the beers that they crave. Drawing UX inspiration from Uber Eats and BeerAdvocate, I wanted to create a sleek experience that used moody, rich colors to harmonize with the crisp, cool vibe from the logo.
Creation of thin-line iconography to represent individual/private sellers, liquor stores/markets, and breweries.