Coloring outside the lines of creativity
Coloring outside the lines of creativity
A platform built on people-based IDs so brands can own and activate a unique view of consumers with an end-to-end workflow for agencies.
Role: Holistic Brand Identity including Logo, Visual Design System, Iconography, Color Theory, and Digital Marketing Materials.
Often used effectively in software that focuses heavily on visual content. This allows the interface to fade into the background and lets the content come alive.
The People Cloud identity is defined by vibrant colors and a clean, bold typographic style.
From grayscale wireframes to full-color high fidelity comps, I worked closely with UX Research and Product to deliver best-in-class comps.
The two-tone logo integrates the powerful Publicis lion imagery with the clean, spaced product text.
Utilization of vibrant colors and a readable font that’s clear on a dark or white background.
Cultivation of consistent white line icons for the general taxonomy.
Created custom visuals for go-to-market material that embodies the product vision of enabling brands with a durable knowledge of consumers with the technology to act on that knowledge.