Coloring outside the lines of creativity
Coloring outside the lines of creativity
Creation of limited edition gig artwork for a charity concert series sponsored and hosted by Captain Lawrence Brewery. Endorsed by the bands, these projects supported not only the causes (Gilda's Club, Greyston Foundation) but the music as well.
Role: Logo design, concept and illustration for 30+ posters
Bringing together the harmony of live music and cold beer using vibrant colors while incorporating subtleties of each party’s respective branding.
My methodology was to immerse myself into the music of the artist in order to arrive at a unique design.
A common thread throughout these concepts was the nod to familiar American staples such as Campbell's, Dick Tracy, and Pac-man.