Coloring outside the lines of creativity
Coloring outside the lines of creativity
A collective of founders, investors, and developers. groundUP advises, invests in, and builds revolutionary software products and companies.
Role: Holistic Brand Identity including Logo, Digital Marketing Material, and UX/UI for Product Dashboard.
Focus on the sprout iconography aligned within the lettering. Sought to differentiate the "UP", utilizing weight, uppercasing, and color.
The plant motif for the first version was visually interesting and told a story but was ultimately too abstract. The second version was cleaner and the font resonated with the client but the plant visual was ultimately lost amidst the bold typography.
Creation of collateral based on key talking points from the corporate site. Following this, I was tasked to take on projects for two companies.
The task was twofold. Developed a template for social influencers to build Media Kits that would serve to drive traffic to the site. Then, redesign the website as a call to action to create an account.
Design of analytics dashboard for satirical sports and men's media company. Including, UI, custom component and icon creation.